Cosmetics Anti Counterfeiting Solutions

Market Analysis

According to statistics, from January to May 2015, the retail sales in the cosmetics market reached 15.2 billion yuan. However, with the increasing demand, skin care brand after another, fake products flooding the market, how to buy high-quality genuine cosmetics security is the most concerned topic for women. If you buy fakes, the consequences would be unthinkable, the fight against the enterprise will be very heavy. Therefore, such as L’Oreal, Estee Lauder these well-known brands have adopted a security label to protect the interests of businesses and consumers.

Cosmetics security value

First, reflect the regularization of enterprises, so that consumers buy the rest assured that the peace of mind, to bring a better market reputation.

Second, consumers buy the product at the same time, by telephone, website, SMS, WeChat and other ways to check the authenticity in order to eliminate consumer worries.

Third, through the anti-counterfeiting technology to achieve “a product code”, so that counterfeiters because of fraud costs increase unprofitable, effectively counterfeiting counterfeiters.

Cosmetics Anti Counterfeiting Solutions

IDerified Security With its experience in the construction and operation of electronic anti-counterfeiting fields, the company has developed a “QR Code Anti-counterfeiting Inquiry” system. Its principle is to give each product a unique, non-regular anti-counterfeiting code and mark it on the product or its Package.