Fake flooding Gucci does not cooperate with Chinese e-commerce

(Shanghai, 16th) – Marco Bizzarri, chief executive of Italian luxury brand Gucci, said that the proliferation of fake goods is the company’s reluctance to China and Alibaba, JD.com and other Chinese companies The main reason for the cooperation of business platforms.

The British “Financial Times” reported that Bizzari said at a conference held in Shanghai: “Frankly, there are a lot of fakes on most platforms. I don’t want to give fakes certification because of my existence on these platforms.”

“There is definitely a problem with fakes. I want to keep the distance.”

Bizzari revealed that he has maintained contact with Alibaba and Jingdong, but the company will not take risks.

He said that joining the new e-commerce platform may also dilute the unique sense of luxury that is vital to luxury brands.

“We have to make sure that we maintain this sense of luxury and exclusivity… this is definitely the key. We want to make sure that (e-commerce) does not affect this.”

Gucci is a brand of the French luxury goods group Kering, with sales of about 6 billion euros (about 28.86 billion ringgit) last year.

According to data from consulting firm Bain, China’s luxury consumption increased 20% last year to 142 billion yuan (about 8.5 billion ringgit), making China the world’s largest luxury goods market; e-commerce accounted for 9% of sales.